Archive for the ‘Interactive Marketing’ Category
Hitwise reports search engine traffic breakdown… Google is Killin’ it! Google - 67.9%; Yahoo - 20.3%; Microsoft - 6.3%; Ask - 4.2%; Other - 1.4%
Before attending my first marketing conference I decided to consult an industry veteran, well known social media blogger, and fellow Ogilvy PR / 360 DI colleague, Rohit Bhargava. Rohit has spoken on and moderated several Search Engine Strategies panels, so he’s definitely a qualified teacher for a novice like myself. Here are some of his pointers for making the most of a day at SES:
As a favor for providing his expertise, I’ll be passing out some flyers created for Rohit’s book coming out soon, Personality Not Included: Why Brands Lose Their Authenticity - And How Great Companies Get it Back. Hopefully tommorrows Search Engine Strategies Expo will be a success and I will be able to develope my own list of tips for making the most out of such a day of learning. Here are some of the sessions I’m most excited about: Social Search Track Vertical & Retail Track As consumers search, they are expressing their interest in specific categories, brands and interest areas. How can Brand companies better connect with these hand-raisers and how can they better leverage their offline media investments? And how can SEM dramatically improve those connections, conversion, brand health and volume rates? Carol Kruse, VP of Global Interactive Marketing at The Coca-Cola Company will address what it takes for big brand companies to shift their marketing mix to align with new customer behaviors, putting more ad budget to Search and digital advertising. Presentation topics include:
Social Search Track Stay tuned to find out what I actually learn…
Aggregating content onto a microsite via RSS is becoming an increasingly popular strategy among PR marketers in the digital space. Government and non-profit clients have loads of informational content that, if repurposed in an user-friendly manner, can become an effective tool for communicating on the Web. RSS allows marketers to present this information in a “snackable“ fashion that is appealing to internet users constantly being bombarded with information. Because of this new strategy, PR marketers need to become smart about the search engine optimization implications of RSS. RSS and SEO are attached at the hip because of the fresh content and frequent linking intrinsic to syndication. RSS feeds, however, can become significant search engine visibility assets if utilized in the right way. Entire link building strategies can and should be built around the submitting of RSS feeds to RSS directories, as well as creating opportunities for your feed to be aggregated on third party sites. Stephan Spencer gave a great lecture at last years Search Engine Strategies, called RSS and SEO: Implications for Search Marketers. This is a great place to start learning…
Tomorrow is my first day as Ogilvy PR Worldwide’s newest Online Marketing Manager. I will be working on their 360 Degree Digital Influence team under such social media industry experts as John Bell and Rohit Bhargava. I think my SEO background as an Organic Search Specialist at Bennett Kuhn Varner will serve me well in my role, however I expect I am about to learn an absurd amount, as I launch my career to the forefront of the Word of Mouth Marketing space. SEO is my first passion in the interactive world, and I will therefore continue to report on areas of search engine interest, as well as experiences at work that deal with organic search; however my realm of marketing knowledge (aka blog post material) is poised to expand tremendously. Stay tuned…
Google has announced the very early stages of an online platform for the contribution of knowledge, similar to Seth Godin’s, Squidoo, launched back in 2005. Google’s new tool is called Knol, which stands for a unit of knowledge. Its goal is to allow authors to write articles on any topic in hopes that the article will become an authoritative resource of information. Each article will contain images, references, reviews, questions, and additional content. While Knol’s model is extremely similar to Squidoo’s, it appears that Google is taking more a scholarly approach to the dissemination of information. Squidoo encourages any and all to create “lenses” about their passion, while it appears that Google is hoping that already established doctors, scientists, and authors will put their name on the line to give the “knol” authority from the start. Godin appears to welcome the Big Gun into the space, stating in his blog “The nature of the Web, though, seems to be that because of the very openness of the system, imitation is the highest form of endorsement.” Although, in response to Udi Manber’s posting about why Google is launching Knol ( “We believe that many do not share that knowledge today simply because it is not easy enough to do that.”), Godin did turn the sample knol into a Squidoo lense, stating “It didn’t take very long.” Its hard to blame the guy for being a little perturbed. After all, Google will make sure that Knols more than sprinkles the search engine results, which will eventually cut into the growth of Squidoo. With that said, Godin is one of the smartest marketers/2.0 thinkers I have come across, and there is not doubt in my mind that he will give Google a run for their money. Thoughts, comments, disagreements are all welcome…
While I was hoping to create a wiki as an extension of my site, my lack of patience and programming skills lead me to launch a free version at http://organicresponse.wikidot.com/. My intention with this wiki is to create a platform that houses a robust library of resources related to the interactive space . I laid the foundation of the wiki by uploaded several sections from my whitepaper, in hopes that they will provide an adequate launching pad for a flourishing of information, opinions, and innovation on the evolving World Wide Web. Below are the different sections of the wiki so far. Any input is welcome and appreciated. Happy Wikiing!!! |
Posts
